I love this commercial. I think they really hit the mark with it comedically. It hits hard & has several punches—first the comment about the sponsorship, then the stretching, then the dart hitting the bystander, and finally the bystander’s reaction & pratfall. So that’s four laughs in 30 seconds. The big goal in comedy according to one school of thought is to hit six laughs per minute. So this is good.

But here’s something weird about it: this commercial is banned in Europe apparently because of the “dart hit”. I don’t know what the deal is with that. Is it simply because it’s violent? Perhaps it’s a touchy subject with pub-frequenting Europeans, hitting a little too close to home because they remember that time that Finlander, Sven, drunkenly hit Nigel in the eye with a stray dart. Whatever. Weird.