Man I mean seriously. This had the potential to be really funny.
The problem is that the gag didn’t switch up at the last minute. That’s a great technique for making something funny: The Bait & Switch. Charlie Chaplin’s definition of the best gag is:
Banana skin on pavement Man walking towards banana skin Man about to step on banana skin Man sees banana skin at last moment Man steps around the banana skin with a self-satisfied smile And falls down manhole.
This is classic, and while I certainly appreciate the avant garde & those willing to push the envelope, sometimes that’s not what’s called for in a good ad. Absurdism is risky. But the thing here is that the ad already had enough of the absurd element to it, what with the cat & then the appearance of the guy in the cat suit?
What would’ve been funnier would’ve been if the cat had gone ballistic at the end & attacked the guy or something. Then it could’ve said “Lick the Rainbow (But Beware Kitteh)”. Idk. Something. But not this weirdness.