I was a big fan of State Farm’s new series of commercials featuring the “Magic Jingle”. That was until recently. 

I just didn’t like the one with LeBron. Nothing against him personally, or even professionally, I just thought he was oddly cast in that. Felt stilted, cold. But then I saw the really awesome one with the black couple who go all “with a new boyfriend”/”with a new girlfriend” to much hilarity.

However, this one really got me:

I don’t know what it is about it that I love so much. And really if you think about it, this has all kinds of weird elements. I mean first of all, these kids look like some kind of underground rap duo. I think they’re signed to Rhymesayers, aren’t they? And what the hell are they doing eating their burgers amidst a herd of bison? Who does that, and from what West BFE town is this would-be-rap-phenomenon from? But I think it’s funny & has a zang of adventure to it, & just an overall good feel when they are rescued in the end. Res ipsa loquitur.