I really hate this commercial. It’s very obvious what Sundrop is attempting to do here, but I think it misses the mark in several important ways. The first thing that bothered me was the fact that the song itself was censored. The lyrics, “When the pimp’s in the crib, ma… ” were dropped & only “Drop it like it’s hot/ Drop it like it’s hot.” was retained. This is lame. Very noticeable & lame.
Further, the girl who is dancing is vaguely annoying, not that attractive, & generally lame. Her dance is semi-pseudo-provactive, but mostly goofy, which acts as the humor point in the video.
The highpoint, & the only funny thing to me, is when she’s background-dancing in the fishing scene. Admittedly, that’s a funny gag. I’ve always loved photo-bombing & it’s ilk.
But overall, there’s something strange about the video that somehow reminds me of a commercial I’ve always hated b/c of its overall ambiguity. It’s the old Ray-Ban sunglasses commercial. The thing that killed me about the commercial is the way the one & only line is delivered, because it’s delivered ambiguously, something between an inquisitive sentence & a declarative one. “Somebody forget his Ray-Ban sunglasses.” A statement, not a question. Not: “Somebody *forgot* … ” It’s strange & nobody seemed to notice. Same thing applies with this Sundrop commercial, but I think the background/photo-bombing aspect may somehow save it.